ERIC ELZY
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​Lead Game Designer Live Ops, Progression, Economy & Systems Design


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I’m a Lead Game Designer with 12+ years of experience building progression, live ops, economy, monetization, and player engagement systems for live-service games.

My work connects player motivation, business goals, and team execution. Across Madden Mobile, NBA LIVE Mobile, Disney Emoji Blitz, and Wu-Tang: Rise of the Deceiver, I’ve helped teams create systems that give players clear goals, sustainable rewards, and compelling reasons to keep coming back.

I specialize in turning complex goals into shippable systems: battle passes, storefronts, reward economies, character progression, event cadences, equipment frameworks, and scalable live ops structures.

Selected Impact

  • Helped Madden Mobile reach #1 Top Grossing multiple times.
  • Helped grow Disney Emoji Blitz from below Top 100 Grossing to Top 10.
  • Designed store improvements that increased tent-pole event revenue by 200%.
  • Owned Daily Login Calendar design that increased targeted retention by 30%.
  • Overhauled progression distribution, increasing baseline revenue by 400%.
  • Led and mentored cross-functional teams across design, product, analytics, production, art, and engineering.
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  • Home
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  • Resume
  • Contact Me